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ABOUT ME

I'M AZRAEL

Creative Director - Artist - Designer

Thank you for visiting my online resume & portfolio.

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I am a multidisciplinary artist and designer with 8+ years of experience in the field. I have created websites, brands, promotional material and worked on set during photo/video shoots for clients across several industries and pride myself in a varied portfolio. I am also a leader, having managed teams and partners across departments to unify a collective vision for the ultimate goal. Moreover, I spent many years building relationships with my clients, having been a direct point of contact and representative for the companies I have worked for and alongside.

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Thank you for your time, and I look forward to hearing from you.

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Cheers,

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Azrael Rodriguez

Ontario Lottery and Gaming Corporation

Senior Graphic Design Specialist, 2022-Present

  • Designed for multiple high fidelity creatives for digital campaigns.

  • Worked in Agile teams, collaborating with Product Owners, Business analysts, Scrum Masters and other stakeholders.

  • Filled in for Product Designers, contributing to project stories, journey mapping, user acceptance criteria, wireframing and more.

  • Met industry regulations such as accessible design principles, and AODA/WCAG compliance within Responsible Gaming restrictions.

  • Strategized and designed complete overhauls of existing products such as the Winner’s Edge loyalty program and our Playsmart Learn Pages.

  • Expertly established and maintained cross-functional relationships within tight-knit, fast-moving digital product teams.

  • Worked in a diverse set of software including Figma, Adobe Creative Suite, Sharepoint, Confluence, Kanbanize and more.

  • Consistently demonstrated a solution based mindset driven by a talent for thoughtful problem solving and customer driven priorities.

Coachable

Creative Director, 2018-2021

  • Oversaw Brand Development for 20+ businesses.

  • Inspired and guided staff of 8+ creatives and designers.

  • Created and launched 20+ websites on Editor X.

  • Strategized and produced 20+ integrated marketing campaigns across social and print advertising.

  • Created 30+ promotional and digital materials for businesses.

  • Designed stylescapes, logos, and websites for 20+ businesses.

  • Led communications across departments including business development, sales and marketing.

  • Directly built relationships with clients ensuring they felt seen, heard, and understood.

Kireina Studios

Chief Executive Officer, 2019-2022

  • Developed the Brand Strategy and Identity for 10+ businesses.

  • Created a coaching program on branding for entrepreneurs and startups.

  • Translated client goals into creative brand based solutions.

  • Launched marketing campaigns for 8+ businesses.

  • Managed social media and client relations.

  • Directed video content for online programs.

  • Designed stylescapes, logos, and websites for 10+ businesses.

  • Created 3D renders and mockups for social and product designs.

Experience

Skills

Adobe
Creative Cloud
Microsoft
Office 365
Web
Development

30+

Brands Developed

30+

Websites Created

8+

Years of Experience

50+

Satisfied Clients

Portfolio

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