Paras Moghtader is a self discovery coach for health conscious individuals. She guides her clients through mindfulness methods and full transformation practices reach a spiritual awakening and reach personal fulfilment.

It didn't take long while working alongside Paras for us to discover what her brand was meant to represent. Her middle eastern descent, ayurvedic practices, homemade recipes and genuinely caring nature made it easy for us to envision how she could show up in the marketplace.

The theme of Holistic Therapy led us in the direction of this visual language. Using soft colors, organic elements, and inviting photography we developed a brand ethos centered around health and wellness.